The Gartner Tech Growth and Innovation Conference 2019 is a conference that is specifically tailored to the needs of the technology solution providers of the modern days. It will be held from 12th to 13th June 2019 in London, United Kingdom (Gartner, 2019). The technology world is increasingly changing in recent days for providers of technology. The markets are experiencing drastic changes, and there is an evolution for the models of digital businesses all around the globe. There is a need to examine the pressure points of today. The providers also have to deal with disruption intentionally versus reactively. In this two day Gartner research that is vendor exclusive, the attendees will engage in dialogues and problem solving, these will aid you to discover how digital disruption can be exploited as an unprecedented innovation source, niche, and growth for your business.
According to Gartner (2019), the conference has been tailored for the service and technology provider CEO, Product Managers, General Managers, Strategic Planners, and Product Marketers who are either starting or growing their companies. If your job description is influencing the main elements of your business’ marketing, products, customer experience, and sales and marketing strategies, this conference has been designed for you. This event offers comprehensive technology and service providers uniquely, providing a success roadmap. The attendees will be educated on identifying opportunities, aligning offering, and prioritizing investments to succeed in their ventures and grow their revenues.
The Gartner Tech Growth conference will make it possible for you to connect with over 400 attendees, learn from over 50 sessions that are purely research driven, and also engage with more than 20 Gartner experts. The sessions will be, as stated by Gartner (2019), on creating value with new models of business, driving at scale the continuous innovation, developing effective branding, positioning, and messaging, exploiting disruption as an unprecedented innovation source, growth and opportunity, optimizing your efforts of sales and marketing, and finally differentiating yourself among the field of competitors that is ever growing.
In conclusion, technology keeps on evolving, and the technology industry is now crowded. To be a success in this industry as a technology service provider, you need to be appropriately informed on the opportunities and equipped well enough to grab them when they arise. Technology will be unleashing a disruption wave on marketing. With this disruption, marketing leaders will need to have a consistent and structured approach for evaluating the impacts. This conference is an eye-opener to any entrepreneur who is already in the technology market or who are planning on venturing into it. The knowledge obtained from the conference through sessions and interactions will give you new market ideas and opportunities that will bring success in your company. Any product manager that needs to be a success needs to have agility, speed, and innovation. These skills are then rewarded through better business models and high-quality products that have the potential to deliver sustainable growth for the company, and goods and services that are needed by the end users.
Gartner (2019). Gartner Tech Growth and Innovation Conference 2019. Retrieved from https://www.gartner.com/en/conferences/emea/tech-growth-uk